Design Solution

I researched about existing magazines that talk about coffee, such as Barista Magazine, Coffee Talk, Fresh Cup, Imbibe, Specialty Coffee Retailer, Tea & Coffee Asia, The Tea & Coffee Trade Journal & The Boston Coffee House. In comparing each of these magazines, I decided to give my magazine a unique coffe-focused name: KAFFA. After conducting research, I decided to focus KAFFA on different coffee cultures from differ-ent parts of the world. In every issue, it covers one place from the world and talks about how coffee was brought there and the local coffee that is available in that region. Along with this, it will also focus on major coffee brands and sellers such as Starbucks & coffee bean and tea leaf. This magazine’s target audience would be from the age of 23+, and generally writers, designers, painters, musicians, financers.

Design Concept

Kaffa Magazine is the magazine for the internation¬al coffee community, a magazine for Coffee lovers! It’s often spiced up with exotic and distant wanderlust or an editorialized firsthand experience of a more local coffee locale. The name Kaffa was chosen because coffee beans got their name from the combi¬nation of “Kaffa,” a major Ethiopian coffee-producing area, and “bun.” It is a bi-monthly magazine and it consists of multiple departments including Sweet tooth, coffee lovers, news, places, let’s talk, art, gossip, and events. The look and feel of the magazine is contemporary with a little vintage touch to its cover, which would relate to any coffee lover.